Would You Go Into Marriage with an "Exit Strategy"?

Wes, Tyler, and I don’t have an “exit strategy” (I will use quotations for this term throughout because I think the term is silly in the first place). People always ask each of us that question. “What is your exit strategy?” I think people think it sounds sexy or cool or something. And they assume all entrepreneurs have “exit strategies.” After all, when people “exit” it means they sold their business for lots of money, and people like those kinds of stories. So the press always tells us about mergers and acquisitions, and entrepreneurs “exiting” with lots of cash and, presumably, their dreams fulfilled.

But the three of us love Schedulefly. We love what we do every day. As Wes says, “It doesn’t even feel like work.” So why in the world would we ever have a strategy to “exit” something we love? And since we love Schedulefly, we make decisions based on what’s best for our business, not based on propping our business up to be sold one day. Ironically, I’m confident that’s the only way you can build a successful business that anybody would ever want to buy in the first place.

So there’s the rub for “exit strategists.” They make decisions based on trying to grow big – quickly – in hopes of being acquired. So their decisions are by default not based on what’s best for the business. And they ironically risk never building a successful business in the first place, much less one that somebody would want to buy.

I’m confident lots of other guys would love to marry my wife. But I’m not going to take money from some guy to divorce her. No amount would be enough. I love her and I always will. I’d never want to “exit” our marriage. Same with Schedulefly.

Keepin’ It Full of Love,