I recently read a business parable that stopped me in my tracks: Three stone cutters were asked about their jobs. The first said he was paid to cut stones. The second replied that he used special techniques to shape stones in an exceptional way, and proceeded to demonstrate his skills. The third stone cutter just smiled and said, “I build cathedrals.”
This reminded me so much of what many of the amazing restaurant owners we’ve been interviewing have said. They’ve told us they never set out to build restaurants that would turn into chains. Rather, they set out to build single locations that would be successful on their own. They set out to build institutions in their communities. Or in other words, they set out to build cathedrals.
Their stories will be available soon in our book. We can’t wait for you to read them…