A buddy asked me recently what happened to the Wil’s whiteboard series on our blog. I used to post occasional videos of me sharing what was on my whiteboard at the time (product ideas, marketing ideas, etc.), and discussing why they were there.

I haven’t done it for a while, and I’m having problems uploading video clips to my laptop right now because a malware got in there and caused problems, even though I am paying for a program that is supposed to keep that from happening. Damnit!

Anyway, here’s a pic of my whiteboard. It simply reads “100,000.” That’s the next major milestone we want to hit for total end users of our restaurant scheduling and communication software. When we hit 100,000 end users, we’ll also hit a major financial milestone. It’s a revenue number and I’m not revealing what it is. Hey, transparency is cool, but I’m not opening our books to the world. Feel free to guess.

Anyway, I look at that number on my whiteboard every day and try to figure out how to get us there. And to do it with no sales people, no advertising, no traditional marketing, and very minimal expenditures. I like challenges, so this is a fun challenge!

We’re growing faster now than ever, so we are hoping to get there by the end of 2012. I’ll let you know every now and then how we’re tracking.

Wil