I really admire (and want to be like) companies that make a product for a very niche kind of customer and then tailor their message to speak to them specifically. It’s almost as if the owners of the company sat down in a room and sketched out the ideal customer on the wall and said […]
Read MoreA few thoughts on why I’m glad that we’re running our business using some of the same philosophies my favorite band, Widespread Panic, has used for 25 years. They never sold out, and they do unconventional things to build their audience. If you’d like to share any thoughts or comments on this, Id love to […]
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