Day: April 23, 2012

How Arch Rock Fish creatively spent only $13,000 to create big time buzz before opening…

When Arch Rock Fish opened it’s doors in Santa Barbara a couple of years ago, the restaurant already had nearly 1,800 Facebook fans as well as lots of coverage in the local media and blogs. And they had spent only $13,000 on pre-opening marketing. Rather than follow traditional strategies and dropping tens of thousands of […]

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