If I followed conventional nutrition wisdom, I wouldn’t eat between 200%-500% of the daily recommended amount of saturated fat. If we followed conventional business wisdom at Schedulefly, we’d have sales people and do traditional (print and/or web-based/email) marketing. And a Twitter handle. And a Facebook page.

But I do eat tons of healthy fat (butter from grass fed cows, MCT oil, avocados, grass fed beef, coconut milk, pastured eggs) and (mostly) avoid cereal grains (wheat, corn, rice) and sugar, and contrary to what conventional wisdom would lead you to believe, since I started eating this way a couple of years ago I’ve lost weight, improved my immune system, and I feel better than I have in twenty years.

And Schedulefly doesn’t have any sales people and we don’t do any marketing (save our book and video series, which is focused on our customers, not on us), and we don’t have a Twitter handle and we don’t have a Facebook fan page, yet we are growing extremely well and not even considering hiring sales people or doing any of these things.

Now I’m not saying that you should eat lots of fat. Or not have sales people. Or stop doing marketing. Or cancel your Twitter and Facebook accounts. But what I am saying is that it’s good to be open to bucking conventional wisdom every now and then, and ignore your friends and family who think you are a little nuts, if you find something else that works better than what everybody else is doing…

Wil