Restaurant owner Dave Query (Big Red F Restaurant Group)is a veritable fountain of business wisdom. I interviewed him for our book and our video series, and I’ve learned a lifetime’s worth of advice from him.
Here’s something he said in this video that really stuck out to me as a philosophy any business in any industry should abide by…
“Customers gravitate towards businesses they feel good about supporting. You have to let your customers know you’re conscious of what you’re doing, you’re trying to do a good thing, you’re not leaving a huge footprint. For instance, you make your back alley look as good as your front door, so that when a customer walks down that back alley once a month they notice you are hosing it down so that they don’t step over a beer bottle or a lemon slice, or anything. Every effort you make to impress upon your customers what you’re trying to do and how you’re walking through the world makes a big impression. Because they’re watching.”
It’s as true for software businesses as it is for restaurants. We believe people tha are meant to use our restaurant scheduling app will gravitate towards us not because of great salesmanship or excellent marketing on our part, but rather because we are open and honest about who we are and what we are trying to do, and it makes them feel good about doing business with us.
If you like this post, you mighty enjoy watching Dave and other owners dishing wisdom and advice in our Restaurant Owners Uncorked videos series.