Building your restaurant as an institution (new video)

Joe Johnston’s three restaurants (Joe’s Farm Grill, Joe’s Real BBQ, Liberty Market) are each institutions in Gilbert, AZ. And the word “institution” is no exaggeration. I went to all three and saw for myself. People come from all over the place to eat at them, and they are constantly busy.

For instance, Luke Pearson (of Lift Films) and I literally watched a line one night at Joe’s Real BBQ that was consistently 75 people deep all evening. They served 850 meals that night – a random Wednesday night in January!

Here is Joe talking about why he never plans to grow any of his concepts, which is of course why each one will continue to be an institution, rather than the “original location” of a chain.

(If you are reading this in an email and don’t see the video, it’s here)


If you like this video, we have a bunch more of Joe and other owners in our Restaurant Owners Uncorked video series.