I often hear that people would love to have a business like ours and I personally hear “Man, you are living the dream”. And while I totally agree – I also think that most people, if given the opportunity to have the same thing would change it – quick. They would be bored. They would […]
Read MoreWe self-published our first book, Restaurant Owners Uncorked: Twenty Owners Share their Recipes for Success, two years ago. We put it on Amazon, and we had no idea what to expect. Would we sell 100 copies (which is the average number of copies self-published books sell)? Or 1,000? Or perhaps 10,000? I mean we literally […]
Read MoreMatt Frey, owner of Bub’s Burgers & Ice Cream and Bub’s Cafe tells the story of the Big Ugly Burger, which was created as a marketing draw, and turned into something much more valuable to his business… (Here’s the video if you are reading this post in email) This wraps up Matt’s videos. They are […]
Read MoreMatt Frey, owner of Bub’s Burgers & Ice Cream and Bub’s Cafe talks about the incredible team at his restaurants, and why he values accountability so much. (if you are viewing this in email and don’t see the vid, it’s here). Notice the awesome video portraits of staff at the beginning of the vid. I […]
Read MoreTomorrow this email is going to go to a list of thousands of restaurant people who’ve self-identified as being owners or managers of independent restaurants. We’ll send a similar email (same format, but with different quotes and images) the following two Wednesdays. It’ll be the first email marketing we’ve done in about five years, and […]
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