The story of the Big Ugly Burger

Matt Frey, owner of Bub’s Burgers & Ice Cream and Bub’s Cafe tells the story of the Big Ugly Burger, which was created as a marketing draw, and turned into something much more valuable to his business…

(Here’s the video if you are reading this post in email)

This wraps up Matt’s videos. They are all excellent, and we feel so fortunate to have the opportunity to capture sharp restaurant owners like him on film, sharing their stories, their passion, their wisdom, and their philosophies on what it takes to be successful in the restaurant business.

Luke and I will be filming in Charlotte, where I live, in a couple of weeks. This series just keeps getting better, and we are learning a ton about the people Schedulefly serves in the process. Thanks for watching, and please share the videos with folks you think will enjoy them.