Thoughts on Yelp (new video)

When we film for the Restaurant Owners Uncorked video series, we get about 30 minutes of interview footage. I edit out what I think are the most interesting or useful comments made by each owner, and we produce three separate 1- to 3-minute videos. That means we use three to nine minutes of the interview,…

Location as a marketing expense (new video)

Mike Schatzman co-owns Union Sushi + Barbecue Bar in Chicago, and it’s on a corner near a train stop. It’s a great location with lots of natural pedestrian foot traffic, and that has played no small part in the success of his restaurant. Here’s what Mike had to say when we asked him about the…

3 simple ways to create fans out of customers

There are a bunch of ways that companies turn normal customers into loyal fans – fans that talk about those companies to their family, friends and others in their industry – without being asked (or incented) to do so. Depending on the type of company – I think it’s probably much easier for some than…

Pics from our Chicago video shoot…

Our most recent interview for the Restaurant Owners Uncorked video series was with Mike Schatzman, co-owner Union Sushi + Barbecue Bar in Chicago. Mike absolutely crushed his interview, and I can’t wait to post his vids. Here’s a few pics from the trip… Wil P.s. You can find all of our videos on our Twitter…

Why I admire Yvon Chouinard, founder of Patagonia

I recently watched this speech by Yvon Chouinard, founder of Patagonia. It’s titled “The Education of a Reluctant Businessman” and it’s fantastic. He tells the story about how he went from not respecting business people to running a $500 million dollar per yer business, and it’s clear he hasn’t sacrificed his principles along the way….

Mistakes are good (new vid)

Marilyn Schlossbach of Langosta Lounge in Asbury Park, NJ is a self-taught, hard working business woman. As I talked to her, it quickly became apparent that she is not the type of person to blame failures on others. Rather, she takes responsibility for her mistakes, learns from them, and moves forward. I admire that mindset…

It’s silly to assume people need what you are sellling (today)

Once upon a time in 2006-ish, before Schedulefly had a single paying customer and before I had any partners, I lugged my laptop over to the office of a well known restaurant group in Raleigh NC. They owned 6 very popular restaurants and I had been introduced to their CEO via email by a friend…