Julian Siegel and his wife Lisa started the wildly successful Riverside Market Cafe in Ft. Lauderdale, FL without a business plan, and they bucked conventional wisdom from day one. It’s one of the most memorable restaurants I’ve ever visited, from the honor system for bottled beers, to the couches and wing back chairs located in the middle of the restaurant, to their absolute faith in organic, word-of-mouth growth and placing signifiant amounts of trust into team members to follow their lead.
On any given day, you’ll run into anybody from a billionaire to a misguided skateboarder to a life guard to an out of work poet, all hanging out and enjoying the relaxed, inviting atmosphere and the delicious food. Don’t miss this episode – you’ll most likely never hear any other restaurant owner share the same philosophies as Julian.
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