“He dedicates his life to it. To one species. Tarpon. And if it’s all you think about is one certain species for 20 years or however long, I think you will become the best”.

~ Brett Martina

I agree with Brett. I believe that if you have an intense focus on something – whatever that thing is – for many years – you will be eventually become one of the very best at that thing. You can’t 1/2 ass it. You can’t hope you’ll get there quicker than than it’s going to take. You won’t. You have to be all in. You have to eat, sleep and breathe the focus and be stubborn as hell about it. You have to ignore people who think otherwise. And depending on what it is your focusing on getting really good at – it may take your whole life. Or maybe it just takes 10 years. But it’s going to take a long time. And because of that, it will be tough and often very lonely. Becoming the best at something is lonely – because eventually you’ll be better than everyone else and they won’t understand what your doing. They won’t believe your going down the right path because they don’t understand. They have not been there.

I don’t like to give advice and I don’t mean for this to be that. But I know what I am talking about because I have been focusing and trying (with my badass team) for 10 years with Schedulefly and ignoring everyone who does not understand and swatting off would-be partners and investors and non believers. It’s been real lonely. But it’s worth it. It’s worth it to control our own destiny. It’s worth it to have the time to do what we want to do and work when work needs to be done. It’s worth it to wake up every single day not caring (or even knowing) what day it is. It’s worth the focus. And I really think – after years of stubborn focus – we are becoming the best at what we do.

So anyway – please watch this. Make it full screen and turn up the sound. It’s a great short story about a fly fishing guide who has become the best at fly fishing for tarpon. It’s a very very difficult thing to do – to catch a tarpon on a fly rod. You can see it in his eyes. Dave is the best at taking to people to do it. It’s a fantastic short film about focus and obsession and stubbornness and success.

Click here to watch the film if it did not show up in the email.

Wes