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Growing a software business one restaurant at a time

Category: Mike Schatzman

Be willing to admit your mistakes (new raw video)

In this raw, unedited video, Mike Schatzman of Union Sushi + Barbecue Bar in Chicago talks about why he is happy to own up to his own mistakes and enjoys getting advice on how he can improve.

Service matters as much (or more) than the food

When I interviewed Mike Schatzman of Union Sushi + Barbecue Bar (Chicago) if anything surprised him when he transitioned from corporate America to becoming a restaurant owner, I thought his response was interesting…

Great advice about restaurant business plans (new video)

Mike Schatzman of Union Sushi + Barbecue Bar in Chicago on the importance of having a carefully though through business plan. I really think this is excellent advice and a must-see if you have any interest in ever opening a restaurant…


(If you are viewing this in an email and don’t see the video, it’s here)

Rules of thumb for funding your restaurant (new video)

Mike Schatzman of Union Sushi + Barbecue Bar offers excellent advice to think about when considering the amount of funding you need to start a restaurant. This is really, really good stuff and my guess is it’s not that uncommon for people to miss on some of these things, leading to their restaurant being on shaky ground the day the open their doors.

Inexperience as a positive (new video)

Mike Schatzman is a first-time restaurant owner. He left corporate America three years ago to open Union Cafe + Sushi Bar in Chicago. He and his partner Chef Chao have built a very successful restaurant, and in this video Mike shares why his lack of experience has been a positive…


(If you are reading this post in email and don’t see the video, it’s here)

I really admire Mike’s ability to focus on the positive aspects of any situation, which he alluded to multiple times in his interview. He’s not saying that experience is a bad thing, but rather that he focused on using his inexperience to his benefit, and didn’t view it as a negative. Love it!

Wil

Thoughts on Yelp (new video)

When we film for the Restaurant Owners Uncorked video series, we get about 30 minutes of interview footage. I edit out what I think are the most interesting or useful comments made by each owner, and we produce three separate 1- to 3-minute videos. That means we use three to nine minutes of the interview, and you never get to see the remaining twenty to twenty-five minutes. The videos we produce with those three to nine minutes of film are in color, have music, and contain b-roll (background footage) that matches the content of the audio (if an owner talks about happy customers, we show happy customers).

When I do my edits, I normally have a sense fairly quickly of which comments I think we should use. But when I edited the interview we did with Mike Schatzman of Union Sushi + Barbecue Bar in Chicago, I had a hard time selecting only three segments. He said a lot of things I wanted to share, but some of them covered topics that are not good topics for b-roll. For instance, I don’t know what kind of footage to show when Mike talks about restaurant funding. We could come up with something, but it would be to forced.

So, for Mike we’ll wind up with the standard three fully-produced videos, but we also decided to create four unedited, black and white “raw” videos. Here’s his first raw vid. I asked him what he thinks about Yelp…


(If you are reading this in email and don’t see the video, it’s here)

Other raw vids featuring Mike cover the topics of seeking advice from other successful owners, rules of thumb regarding funding for your restaurant, and how good service matters perhaps more than good food. His two remaining fully-produced videos cover the importance of having a solid business plan, and how inexperience can be a positive as a restaurant owner. We’ll be popping his vids up all week. Enjoy…

Wil

Location as a marketing expense (new video)

Mike Schatzman co-owns Union Sushi + Barbecue Bar in Chicago, and it’s on a corner near a train stop. It’s a great location with lots of natural pedestrian foot traffic, and that has played no small part in the success of his restaurant. Here’s what Mike had to say when we asked him about the importance of having a good location…


(If you are viewing this in email and don’t see the vid, it’s here)

Wil

Pics from our Chicago video shoot…

Our most recent interview for the Restaurant Owners Uncorked video series was with Mike Schatzman, co-owner Union Sushi + Barbecue Bar in Chicago. Mike absolutely crushed his interview, and I can’t wait to post his vids. Here’s a few pics from the trip…

Wil

P.s. You can find all of our videos on our Twitter feed @ROUvids.

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