Riverside Market is one of the most unique restaurants I’ve ever stepped foot into

Last week we filmed for our video series at Riverside Market & Cafe in Ft. Lauderdale, FL. I’ll never forget the experience. Rather than following conventional wisdom, first-time restaurant owners Julian and Lisa Siegel have trusted their instincts all along. And contrary to what any restaurant veteran or consultant may have predicted, they have turned…

Continue Reading

Why no advertising? Why no selling?

We frequently get asked why we don’t try more advertising (or traditional marketing) to spread the word about our software. We get curious looks by friends, family (and other people who hear about our business) when they hear we don’t go out and sell it. We don’t call anyone or meet with anyone or pitch…

Continue Reading