It was so fun last week to walk up and down Pearl Street in Boulder and to see so many Schedulefly customers. Luke and I went outside to get b-roll footage, and within a few blocks of Big Red F’s restaurants were a whole slew of customers. The Kitchen. Salt. Hapa Sushi. And more. So […]
Read MoreSome thoughts on why we don’t operate out of a sense of fear, and why we wouldn’t worry if some company like Google threw a bunch of money into competing in our space… Sometimes when I create these video posts I don’t remember all of the key points I wanted to make, because I don’t […]
Read MoreAt dinner at Centro in Boulder, CO on Wednesday night, I whipped out my trusty Flip cam and asked our server if he’d mind saying why he likes Schedulefly. No rehearsal. No time to think. Just say whatever comes out. And here’s what Mike had to say… I’ve got more of these quick vids to […]
Read MoreThat’s what an old, well known, Fly Fisherman from the Florida Keys told me once as I pondered buying a classic fly rod that is not made any longer. It was used, in great shape and hard to find….yet the last thing I needed was another expensive fly rod. As I held it and felt […]
Read MoreI’m heading to the airport in a bit to hop on a flight with Luke Pearson to Boulder, where we’re filming the second video in our Restaurant Owners Uncorked video series, plus getting footage for our new home page video. I’m hauling some Schedulefly check presenters, made by Holly Aiken, the maker of the coolest […]
Read MoreWhen I was interviewing each of the twenty restaurant owners featured in our book, Restaurant Owners Uncorked (“ROU”), I kept thinking how incredible it was to have the opportunity to conduct the interviews. It was awesome to be able to write their words into our book, but hearing them speak them is something entirely different. […]
Read MoreMy friend recently suggested we do some traditional marketing. Him: “Why not run some adds to help promote your brand?” Me: “Well, it’s a great idea, but that’s not really our style.” Him: “I hear ya, but I was thinking of some really cool, fun ads that match your vibe. You’ve said yourself there are […]
Read MoreSome thoughts on how we could make a good living betting on whether somebody who sets up a free trial will become a customer before they ever even log into Schedulefly… Wil
Read MoreThe written word is an interesting thing, isn’t it? You don’t hear the author’s voice, so you often don’t know the tone. We’ve all experienced it. You read an email in your voice and assume the author had a certain tone. You read it again. And again. And, yes, you are sure the person must […]
Read MoreI really admire (and want to be like) companies that make a product for a very niche kind of customer and then tailor their message to speak to them specifically. It’s almost as if the owners of the company sat down in a room and sketched out the ideal customer on the wall and said […]
Read More